There are several reasons why it's important for tenants to consider hiring a tenant representative:

1. Expertise and experience: Tenant representatives are professionals who are well-versed in the commercial real estate market and have extensive experience negotiating leases on behalf of tenants. This can be especially valuable for tenants who are unfamiliar with the process or who have limited experience negotiating commercial leases.

2. Time and resources: Finding the right commercial space and negotiating a lease can be a time-consuming and resource-intensive process. A tenant representative can take on this burden and handle all aspects of the search and negotiation process, allowing the tenant to focus on running their business.

3. Leverage: A tenant representative can leverage their expertise and experience to negotiate more favorable terms for the tenant. This can include lower rent, more flexible lease terms, or better overall terms and conditions.

4. Objectivity: A tenant representative can provide objective advice and guidance to the tenant, helping them make informed decisions about the best commercial space for their needs. This can be especially important when emotions or personal preferences may cloud the tenant's judgment.

5. Legal protection: A tenant representative can provide legal guidance and representation to the tenant, helping to ensure that their rights and interests are protected during the negotiation process.

Overall, hiring a tenant representative can help tenants save time, resources, and stress, and can help them secure more favorable terms on their commercial lease.